A college project to rebrand Heinz Salad Cream for a younger target market.
I chose to create a brand character - Zing Monster, to help sell the zingy taste of Heinz Salad Cream.
I ended up having a lot of fun with Zing.
Promotional stickers using the Zing Monster character.
Stick 'em on your Salad Cream bottle!
Zing Monster himself.
Also available as an app, a dedicated website, stickers, t-shirts and a plush toy.
A promotional poster. Zing blasting food with his Salad Cream taste!
